Chicago Cubs gear flying off shelf at Jacksonville sports merchandise store as World Series begins
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MLB All-30: Prop-based home run celebrations are spreading. Which make the grade? - The Athletic
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Chicago Cubs merchandise sales five times higher than MLB average
Chicago Cubs ratchet up big W marketing effort as playoffs are set to begin - Chicago Business Journal
Joy of a team set, update 18 (putting the '88 Dodgers to bed)
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Cubs' flagship Wrigleyville store might be a destination on its own
